Guest Posting

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It is currently more important than ever to build relationships with sites in your industry, ensuring relevant traffic and high quality, natural backlinks to your site. A great way to do this is through guest posting on authoritative blogs in your niche.

Guest Posting is a managed service where we actively prospect and develop strategic partnerships with high quality blogs and other relevant sites in your industry, specifically targeting audiences with the aim of having your content published, providing valuable links to your website.

We have plenty of experience in sourcing these opportunities and utilise proven methods to find the best prospects in or around your industry.

We can research, write (if required) and submit engaging content to the aforementioned sites/blogs on your behalf. The typical process for having an article published as a guest post is as follows:

Opportunity Selection

As well as gaining a link, this process will promote your brand online, which could eventually result in your being viewed as experts in your field.

The main goal is to build trusted links that increase rankings, drive referral traffic and encourage social interaction that will increase your site's visibility online. We generally look at the following when gauging the value of a guest post opportunity:

  • Relevance
  • Domain Authority
  • Page Authority of previous posts (used as a guide only)
  • PageRank of previous posts (again, a guide only)
  • Anchor text allowances
  • Placement of links (in content/author bio etc.)
  • Estimated traffic to site
  • Twitter Followers
  • Facebook Likes
  • Tweets, Likes, +1's, etc of previous posts
  • Comments on previous posts

The above are all elements that will help us evaluate the potential benefits of a guest post and allow us to prioritise or disregard opportunities.

If you would like more information about our Guest Posting services please call our SEO team on 0800 222 9300.

Call us today for free 703.203.4298

Or request a quote online.

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