Local SEO

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In recent times local SEO and Google Places optimisation have gradually become more and more important.

Google themselves have said that roughly 20% of searches now have 'local intent' and last year, altered their results pages to provide better local results for their users.

When a user carries out a location specific Google search, the likelihood is that the top 7 Google Places results will appear on the first page along with some 'traditional' style results.

This means that if your Google Places listing is ranking well, it can provide some highly targeted additional traffic.

Google themselves have said that roughly 20% of searches now have 'local intent' and last year, altered their results pages to provide better local results for their users.

How we improve local rankings Similar to traditional SEO, certain things can be done to improve a website's Google Places rankings. Some of the work needs to be carried out on the listing itself whereas other elements are about building trust with Google.

Google Listing Development As mentioned above, some of the work that needs carrying out has to be performed on the Google Places listing itself. This includes:

  • Correct category choices
  • Targeted business description
  • Appropriate phone number selection
  • Addition of images/video
  • Correct business address
  • Full listing completion
  • Listing Verification

This work will result in a strong, fully complete listing, which is favoured by Google. This work will also ensure that the listing is targeting your chosen keywords.

Other Work Alongside the work listed above, there are many other factors that contribute to ranking strongly in local markets. These include (but are not limited to):

  • Website amendments (to make your site more relevant to chosen terms and to improve consistency between your site and Places listing)
  • Building relevant citations to your listing
  • Ensuring consistency across these citations
  • Encouraging reviews for your listing
  • Want us to help you rank locally?

If you would like help increasing your presence locally, contact us today for an honest opinion and an overview of how we can help.

Call us today for free 703-520-9987

Or request a quote online.


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