Call Tracking

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This often missing metric can now be tracked to ensure a PPC campaign's performance is monitored effectively.

Visitors who decide to call your business instead of making an online enquiry can now be tracked against the keyword they used to find your business in the first place.

The idea is to assign a specific telephone number to each group of keywords/campaigns. Calls to these numbers are digitally logged and then assigned to the keyword used to find out specifically which keywords triggered the potential customer to get in touch.

We can provide this data in our PPC reports.

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